Art & Creative Direction

Astute at providing art and creative direction, Bill has performed these duties in both the traditional print/graphic design sense as well as in the interactive and web development realm. He is knowledgeable and agile in the creative marketing and branding environment.

Graphic Design

With over 11+ years of experience at a full service ad agency, a production company and freelance, Bill is well-versed in the multifaceted trade of graphic design. He has worked extensively creating brands, identities, print design and collateral. He has a strong sense of typography, conceptualization, color theory, digital illustration techniques, image manipulation, history, social narrative and current trends.

Web Design & Development

A passion for learning and understanding how things work have fueled Bill’s growth and prowess as a web developer. Front end design skills compliment his understanding of back end requirements, working with a programming/development team and techniques that are necessary to create engaging online content.

  • Front end UI design
  • HTML, CSS, JQuery, some PHP
  • WordPress, theme design, skinning & customization
  • Email Marketing & Mail Client Applications
  • SEO
  • Social Media Management
  • Analytics & Metrics
  • Experience with various CMS as well as creating custom solutions
  • Familiarity with e-commerce dynamics, processes and interaction

Project Management

Bill brings a natural acumen to project management and client relations. He is a seasoned manager, comfortable working with a team or multiple teams to identify and articulate a project’s goals, execution and successful completion. His clients trust his ability to listen, comprehend, communicate, create alignment and deliver.

  • Excellent Written and Verbal Skills
  • Strong Interpersonal Skills
  • Adept at creating & maintaining relationships
  • Executing deliverables on time & on budget
  • Honed discovery skills & project methodology